The Honor of Fuente Ovenjuna Essay Example | Topics and Well Written Essays - 1500 words

The Honor of Fuente Ovenjuna - Essay Example Content analysis of responses revealed systematic differences in the cultural prototypes of pride and shame; these differences can be seen as reflecting the influence of individualistic versus honor-based values on the way in which self-conscious emotions are conceptualized. (Fischer) The focus on the traditional values of respect to royalty and honor of women has been a part of the Spanish tradition and much of traditional Spanish literature uses honor-related themes as a conspicuous backdrop, even if in a diluted form in modern Spanish Drama. Lope de Vega’s play Fuente Ovenjuna, written sometime between 1612 and 1614 portrays the conflict of these values as interpreted by the various strata of the social structure. This play not only structures itself around the play of ‘pride, anger and shame’ between the hoi-polloi and the riff-raff, but allows the reader to take a macro view of the use of these emotions by the characters to project their sense of ethics and morality; and thus, safeguard their own honor. According to Alix Inger in ‘What is an honor play?’, an honor play essentially deals with the theme of conjugal honor; that is, the respect of a man threatened by the behavior of his wife. However, in the Golden Age, the preoccupation with conjugal honor came to acquire newer dimensions and the subject acquired larger proportions. Now, conflict of the type lay not only in gender but also in class, age, allegiance and a collective psyche. While one may largely agree with Inger’s inference of such development; it is pertinent to remark that in ‘Fuenteovejuna’, no matter where the conflict lay; the perpetration and the resolution of honor-conflicts lay mostly with the female protagonist of the play. As ascribed in the paper ‘Courtesy, Altruism and Honor’, there is a direct correlation between the interpretation of honor and the issues of courtesy, opinion, authority and respect. Whether it is the Comendador’s use of the age-advantage

Who gets the kids Essay Example | Topics and Well Written Essays - 500 words

Who gets the kids - Essay Example larly forward-thinking State in its consideration of joint custody because as it is noted in â€Å"Joint Custody Blues† the traditional trend of mothers being granted full custody of children following a divorce is being sidelined by contemporary â€Å"egalitarian† views of the family home (Paul 3,7). In a legal joint custody situation, both parents will share in the decisions made about their children in terms of school, bedtime, dating guidelines, etc.; in a physical joint custody situation both parents will actually share the children themselves in that two homes will be provided for them (Paul 3). In either scenario, â€Å"raising kids with joint custody means you have to stay in constant communication with a person you either a) hate, or b) still love and are therefore crushed, or c) both hate and love† (Corcoran, cited in Paul 6). When divorced parents are constantly fighting with each other, be it over parenting strategies or any other matter, children are more likely to be depressed and averse to working with others in school or other groups (Paul 10). To deal with this, some therapists suggest what is called Parallel Parenting; this means that both parents will essentially set up their own households, complete with their own rules, and not interfere with each othe r. There is minimum contact between both parents and the children understand the difference between living at mom’s house and living at dad’s house (Ibid. 11). Court’s will always decide custody based â€Å"in accordance with the best interest of the child† (Law on Child Custody 1), and this will involve taking a close look at the financial situation, health issues, siblings, new romantic relationships formed by either parent and whether there is any history of violence (Ibid. 3). If abuse has occurred between a parent and a child or the other parent, this will take top priority in the eyes of the Court (Ibid. 4). Basically it is the role of parents to â€Å"make the divorce succeed†

Tti Case Study Essay Example for Free

Tti Case Study Essay TTI is located in Fort Worth, Texas and operates as a specialty distributor of passive, interconnect, and discrete components. â€Å"TTI’s mission is to be the most preferred electronics distributor for their customers and suppliers, deliver the right parts exactly on time, and to exceed their internal and external customer requirements through continuous improvement, while providing a home for hardworking, dedicated, knowledgeable, and ethical people who believe in this Company and this philosophy. † (TTI, Website, 2011) Within this case study we are reviewing the potential effects that TTI would be faced with if they decided to place a Distribution Center (DC) in Asia. From the case study we learn that TTI saw two separate marketing trends on the horizon. The two trends Craig Conrad, Vice President of Sales for TTI, toiled with were that of globalization and customer demand for local inventory to just-in-time objectives. Paul Andrews, founder and president of TTI, and Conrad both were aware that some customers believed TTI needed a foreign presence. Globalization within TTI’s customer base was rapidly growing as was the expectation from the customers for TTI to become global distributor. Andrew’s main concern with placing a DC in Asia was that TTI would stretch their resources to thin leading to damaged customer service. In the 1990’s TTI had opened sales branches in Europe, Canada, and Latin America. A DC was opened in Munich, but did not share the same success as the Fort Worth DC. This caused management to rethink the potential of opening other international DC’s. During this time the auto replenishment process was on the rise, but TTI management feared that this process could not service customers overseas. The case study specifically sites these three concerns management had: 1. How much would the new facility and personnel cost? 2. Would TTI’s culture of excellence be maintainable in the foreign market? 3. Would the local market support the cost of the new facility? In particular, how much business required a local presence (VMI) as opposed to how much could be done form Fort Worth or Munich? TTI was seeing Asia quickly become the fastest growing electronics market during the 1990’s and customers wanted to carry their operations overseas while maintaining the VMI and auto replenishment process that TTI had developed in this US. Because of the limited success TTTI had experienced in the previously mentioned ventures this caused great concern. However, as stated in the case, VMI and Auto replenishment made up 50% of TTI’s business and it was critical that they weight their options carefully. TTI knew that customers were moving toward globalization and that Asia was a hot spot for this move. This forced TTI to evaluate the possibility of creating a DC in Asia which had the potential to eventually generate 20% of TTI’s overall sales. Some strategic suppliers TTI had long standing relationships with had already moved to China and the Philippines. If TTI did not set up a local DC in Asia this meant the company was looking at accruing an additional 10% shipping charge per product and that was just for a one way shipment. The challenge for Conrad was to make sure that the overall expense of opening the new DC would not cost more than overseas shipping charges. The other concern Paul Andrews had was whether or not the locals in Asia could operate under the same cooperate structure that was established in the US. If the same cooperate culture could not be met then Andrews would not consider opening the DC in Asia. The three locations TTI considered for establishing this DC were Hong Kong, Singapore, and Malaysia. Each location had different benefits. Hong Kong was most favorable due to its logistical location. Singapore also had a very favorable location and English was the primary language for the locals. Malaysia was the least expensive of the three, but had the worst logistical position. Selecting the right location was critical to the future success of TTI. In an article written by Karl Heil, he explains the importance of proper location selection. â€Å"If a company selects the wrong location, it may have adequate access to customers, workers, transportation, materials, and so on. Consequently, location often plays a significant role in a companys profit and overall success. A location strategy is a plan for obtaining the optimal location for a company by identifying company needs and objectives, and searching for locations with offerings that are compatible with these needs and objectives. Generally, this means the firm will attempt to maximize opportunity while minimizing costs and risks. † (Heil, 2011) Based off of the comparison chart provided in the case study the location that best maximized the opportunity as well has minimized the cost was the Singapore location. The comparison chart clearly showed Singapore to have the most cost effective location. Hong Kong was competitive, but what really set the two apart was the overall facilities cost. Malaysia’s facility cost was half that of Singapore, however the logistical costs were extremely high. The other benefit that I felt set Singapore apart was the native language. Creating a new DC location was going to be enough of a challenge without having to overcome a language barrier. The fact that English was the native tongue is invaluable for this process. With Singapore being the selected location the next logical step would be to implement a road map on how to set up the new DC. Gross Associates is a firm that specifically helps companies through this process. On the web-site of Gross Associates define the following five steps to assist with the process. â€Å"Determine the requirements the new facility must satisfy. Determine the feasible alternatives to satisfy the projected business requirements. Analyze the viable alternatives, including both quantitative and qualitative aspects. Make and document the rationale for decisions and finally implementation. † (Donald J. Derewecki, 2033) With the rapid growth of globalization I would absolutely have to consider opening a DC in Asia. With suppliers making the move over seas as well as customers it is a natural fit for distribution companies to also make the move. Competitors of TTI were making the jump and if TTI did not follow they were poised to lose a lot of business. Going back to TTI’s mission statement at the beginning of this case study the term â€Å"continuous improvement† was stated. For TTI to continually improve they needed to open the Asian DC. Bibliography Donald J. Derewecki, C. (2033, Unknown Unknown). GRAND OPENINGS: PLANNING A NEW DISTRIBUTION CENTER. Retrieved November 14, 2011, from Gross and Associates: http://www. grossassociates. com/articles/design. htm Heil, K. (2011, unknown unknown). Location Strategy. Retrieved November 13, 2011, from Reference for BusinessEncyclopedia of Business, 2nd ed. : http://www. referenceforbusiness. com/management/Int-Loc/Location-Strategy. html

The Great awakening Essay Example for Free

The Great awakening Essay The Great Awakening as a marker for a cultural and religious upheaval did not appear immediately, but in scholastic research on religion in the eighteenth century, the time reflects the complexity of attitudes toward, and consequences of, religious activity in the African American communities. Taken in total, the landscape of Black Christian images presented a vast picture, still incompletely realized, from the earlier and persistent view of a monolithic vision accepted by many. Possibly only to save a few rationalists or extremists could see a different scenario. After his own religious conversion, Richard joined the Methodist Society, began attending classes, and evangelized his friends and neighbors. Richard and his brothers attended classes every week and meetings every other Thursday. A. M. E. leaders began to use both written biographical materials and public commemorations of Allens life to instill a sense of history and tradition among the largely illiterate masses. Their complementary use of public commemorations and written accounts of Allens life during this period suggest a more general attempt among Black leaders to bridge the overlapping worlds of morality and literacy in order to establish a sense of tradition, an empowering historical memory, and a pantheon of Black heroes who might one day gain their rightful place in the national pantheon. (Conyers, 1999) Notwithstanding its name, the AME Church was clearly the most respectable and orthodox of black American independent churches. While some recognizably African elements surfaced in services, AME leaders tended to disdain if not actively to suppress those beliefs and practices that scholars today celebrate as signs of Africas persistence in the New World. The whole point of racial vindication was to demonstrate blacks capacity to uphold recognized standards in their personal and collective lives and thereby to hasten abolition and full inclusion in American society. Surely people interested in connections between black America and Africa should look elsewhere than the AME Church. Historically, the first separate denominations to be formed by African Americans in the United States were Methodist. The early black Methodist churches, conferences, and denominations were organized by free black people in the North in response to stultifying and demeaning conditions attending membership in the white-controlled Methodist Episcopal churches. This independent church movement of black Christians was the first effective stride toward freedom by African Americans. Unlike most sectarian movements, the initial impetus for black spiritual and ecclesiastical independence was not grounded in religious doctrine or polity, but in the offensiveness of racial segregation in the churches and the alarming inconsistencies between the teachings and the expressions of the faith. It was readily apparent that the white church had become a principal instrument of the political and social policies under girding slavery and the attendant degradation of the human spirit. In all fairness, without exception, Richard Allen embodied the assertive free-black culture that was maturing in the North by the 1830s. Despite criticisms of his domineering manner and personal ambition, Allen had attained by the time of his death in 1831, a position of respect among his people that was rivaled by very few of his contemporaries.

Evaluation of Effectiveness For Fedex Advertisement

Evaluation of Effectiveness For Fedex Advertisement According to FedEx China (2009), Ex Corporation was set up in 1973 and it is the biggest express transportation company in the world. The company offers a series of overall services including transportation, electronic business and business operations to global consumers and enterprises. As a brand it has a great reputation. Therefore it provides general business applications and solutions by competing with other companies to work smoothly. According to FedEx China (2009), FedEx has a $32 billion income per year and it encourages its 260,000 staff to pay a high degree of attention to safety problems, moral and business ethics of the highest standard, and also to satisfy the requirements of clients and society completely. In addition, FedEx Express now provides about 3.4 million packages per day. The company operates a fleet of about 654 aircraft and some 43,000 motorized vehicles and trailers.  Moreover, the global FedEx names are: FedEx Express, FedEx Ground, FedEx Freight, FedEx Office, FedEx Custom Critical, FedEx Trade Networks and FedEx Services, (About FedEx, 2009). It has been ranked the most admired and trustworthy company and provides fast and faithful express services to more than 220 countries and regions. There is a world airline and a land network to speedily transport the packages, needing only 24 hours or 48 hours to received (FedEx China, 2009). 1.2 Theories In this report, two theories will be used, Market Segmentation and Market Mix. According to Hall et al (2008:66), Market Segmentation is the break down a market into sub-groups with similar characteristics. Moreover, producer may then create products and services for them. Behavioural segmentation is one of the ways of Market Segmentation; segment markets based on how consumers relate to a product, (Hall et al, 2008:69). Loyalty is an example of behavioural segmentation, where the company separates, and divides consumers into different categories. Apart from Market Segmentation, another theory is Marketing Mix, which includes product, price, place and promotion. The Product requires producers have to know clearly what things are required by customers. The price indicates a business must know the worth of its product. It can make a high price if sold as a luxurious item, but not because of its high cost, (Hall et al, 2008). The promotion includes TV advertising (above the line) and pe rsonal selling (below the line). Place means that the products have to be sent to the consumers at the right place and right time, (Hall et al, 2008). 1.3 Aims The aim of this report is firstly to show how the advertisement is related to market segmentation and Marketing Mix. The second aim is to explain how the advertisement has been created to appeal to consumers. Finally to discuss how this advertisement has been created to target a specific market segment. 2. Findings Figure1: Epromos (2008) The FedEx logo was created by Lindon Leader of Fandor Associates in 1994 (Logoblog, 2008). The Fed is usually purple and the Ex has different colors in different logos, giving different meanings. In this advertisement, the logo is the original one in which the Ex is orange. The background of the logo is white, White means safety, (Color Wheel Pro, 2008). Purple conveys power, nobility, luxury, and ambition (Color Wheel Pro, 2008). Orange symbolizes enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation (Color Wheel Pro, 2008). The shirt is blue, which conveys faith, confidence, trust and loyalty, (Color Wheel Pro, 2008). 3. Discussion 3.1 Marketing segmentation Demographic segmentation, Hall (2008:68) states that markets are often divided by social class. Most target audiences of FedEx are enterprises. Business needs effective, reliable and secure service, thus FedEx provides faithful and safe product delivery and is appropriate to business requirements. Furthermore, the quality, speed and convenience of FedEx appeals to consumers to enjoy their services. The great reputation makes FedEx have a vast range of consumers and businesses all over the world, and enterprises trust FedEx. The lasted successes are a result of the progress of market segmentation done by FedEx. Marketing mix 3.2.1 Price From the advertisement, it seems FedEx provides the service to the average citizen; therefore the price should be low. A FedEx overnight letter cost $11, it is cheaper than UPS and DHL, which cost $12 and $13, ( Oppapers, 2009). 3.2.2 Promotion As mentioned in the introduction, FedEx is the largest express transport company in the world, (FedEx China, 2008). The promotion of FedEx is above-the-line promotion (Hall, 2008). Thus the company publicizes through TV or newspapers. According to Hall (2008), good advertising should raise (AIDA) awareness and interest, desire and action. This advertisement is likely to reach the I of AIDA. In this advertisement, the person is not an attractive or a well-known model, who just an average man in the street. It presents FedEx in a popular style. In addition, this middle aged man in that shirt is making a phone call, he may be a trader. This may show FedExs target audiences to be enterprises. The logo of FedEx is on the shirt, in other words, the person in this advertisement is promoting for FedEx. Overall, the advertising promotes in an original and interesting way. 4. Conclusion 4.1 Summary To sum up, the color usage of the FedEx advertisement (blue) displays the faith, trust and loyalty, because most of their target groups are enterprises. Therefore they use this advertisement to promote their products to these enterprises. It shows the purpose of FedEx, which is ensuring to people their services are consistently reliable and safe. FedEx makes use of Marketing Mix and Market Segmentation in their advertisement to satisfy consumers. 4.2 Recommendations From this advertisement, FedEx use an average man to promote their brand. It would be strategy that FedEx may consider is to find a famous model to advertise, that may appeal more to some consumers. Another recommendation is that the shirt in the advertisement is too blank. FedEx could add several banners to show what they want to promote. Last but not least, the logo of FedEx has different colors which has different meanings, thus they should make use of different colors shirts to appeal to consumers.

Internalism vs Externalism :: essays research papers

Internalism vs. Externalism Knowledge can be achieved either through the justification of a true belief or for the substantive externalist, through a â€Å"natural or law like connection between the truth of what is believed and the person’s belief† (P.135). Suppose a man named George was implanted with a chip at birth, which causes him to utter the time in a rare Russian dialect. His girlfriend Irina, who happens to speak the same Russian dialect, realizes that every time she taps his shoulder, he tells her the time and he is always right. She knows that he is right because she checks her watch. Because she thinks this is cute, she never tells him what it is that he is saying. One day, Irina’s watch breaks but instead of getting it fixed, she just taps George on the shoulder whenever she needs to ask for the time. We may ask ourselves whether it is appropriate to claim that George has knowledge of the time every time he utters it. The answer is NO. Irina has been amused by his Russian utterances and has thus never told him what the words he says mean in English. So if Irina were to ask George what time it was, in English, he would be unable to tell her without looking at a watch or clock. This is due to the fact that when he speaks the time in Russian, his mind is not really referring to the time. The chip implanted in his brain clearly calculates the time on its own, not requiring the use of any of his bodily functions. The only interaction that the chip would have with George is to cause him to utter the appropriate numbers. So, since his brain is not involved in any calculating processes and all he does is utter the time in a foreign language, it is clear that George does not understand what he is saying. Without understand, it is obvious that he cannot form a belief based on what he are sa ying. If the requirement for knowledge is a true belief that is either justified or connected by natural law to a factual truth, then in the absence of a belief, there can be no knowledge. We may also ask ourselves whether Irina knows the time. The answer once again is NO. She believes that she knows the time because whenever she has tapped George on the shoulder, he has given her the correct time.

Othello †the Unending Popularity Essay -- Othello essays

Othello – the Unending Popularity  Ã‚        Ã‚  Ã‚   What factors within William Shakespeare’s tragedy Othello can explain the undying popularity of the drama? Are such factors peculiar to the Bard? Let us take up these issues in this essay.    The ability of the audience to identify with the characters in Othello– this is of primary importance. M.H. Abrams in The Norton Anthology of English Literature attributes the dramatist’s universality to his characters as well as to the relevance of his themes:    One preliminary document in the First Folio is by Shakespeare’s great rival, critic, and opposite, Ben Jonson. In it he asserts the superiority of Shakespeare not only to other English playwrights but to the Greek and Latin masters:    Triumph, my Britain, thou hast one to show To whom all scenes of Europe homage owe. He was not of an age, but for all time!    That tribute is the first formulation of a judgment often reiterated in later periods, explaining Shakespeare’s place at the very center of the English literary canon. Many earlier critics found Shakespearean â€Å"universality† displayed in the human truth of his characters and his enduringly relevant themes (467).    Does an additional reason for the unending fame lie in the great heterogeneity of characters and scenes and actions within the play?   Robert B. Heilman in â€Å"The Role We Give Shakespeare† relates the universality of Shakespeare to the â€Å"innumerableness of the parts†:    But the Shakespeare completeness appears graspable and possessable to many men at odds with each other, because of the innumerableness of the parts: these parts we may consider incompletenesses, partial perspectives, and as such they correspond to the imper... ...: Greenhaven Press, 1996. Reprint from Shakespeare: The Pattern in His Carpet. N.p.: n.p., 1970.    Frye, Northrop. â€Å"Nature and Nothing.† Essays on Shakespeare. Ed. Gerald Chapman. Princeton, NJ: Princeton University Press, 1965.    Heilman, Robert B. â€Å"The Role We Give Shakespeare.† Essays on Shakespeare. Ed. Gerald Chapman. Princeton, NJ: Princeton University Press, 1965.    Levin, Harry. General Introduction. The Riverside Shakespeare. Ed. G. Blakemore Evans. Boston: Houghton Mifflin Co., 1974.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.    Wilkie, Brian and James Hurt. â€Å"Shakespeare.† Literature of the Western World. Ed. Brian Wilkie and James Hurt. New York: Macmillan Publishing Co., 1992.