Case Study Example | Topics and Well Written Essays - 1750 words - 2

Case Study ExampleWells Fargo must ensure that their upper level management pays goal attention to the external environment with emphasis on goernmental and legal changes to the industry standard. Wells Fargo has been in business since 1852. Their first office opened in San Francisco during the gold rush. The stage coach was routined to transport gold and other valuables. Wells Fargo helped establish the Great Overland Mail service continuing to use the stagecoach but also adding steam ship, rail road, pony rider, and telegraph. From their humble beginnings they expanded from California to the rest of the nation. In 1910 they had 6,000 locations nationwide. Then the federal government took over due to the First World War leaving Wells Fargo with just their initial San Francisco location. Once again Wells Fargo was resistant and expanded again. By 1990 they gained fanny all of their locations across the nation. In the 1980s Wells Fargo was the seventh largest bank in the nation. (W ells Fargo, 2011) Wells Fargo continued to expand throughout the Midwest with their merger with Norwest in 1998. The merger combined the largest bank presence on the West coast with the largest presence in the Midwest. After the merger the bank rated first in pecuniary services in the western hemisphere, mortgage origination services, internet banking, agriculture lending, student loans, small business loans, commercial real estate, auto finance, and insurance mental representation sales. (Wells Fargo, 1998) Wells Fargo merged with Wachovia in 2009 gaining greater presence on the East coast and Southern states. Wells Fargo now had banking presence in 39 states and the regularise of Columbia. Core Products Banking Online Banking Online banking includes mobile and text messaging banking. Wells Fargo offers standard online banking as well as applications for mobile devices and text banking. Currently three argon 18.3 meg active online banking customers. ATM Banking Wells Fargo curr ently has 12,196 ATMs. 8,029 of these ATMs are envelope free accepting checks and bills directly. We offer email receipts and proceeding in seven different on screen language. Our ATMs also feature voice instructions for visually impaired. The ATMs are also used to market new products and services to the current customer base. craft Banking Our business banking serves over 2.5 million businesses with annual revenues up to 20 million. Business banking also includes business lending through capital lines of credit, business credit cards, equipment loans, and commercial real estate loans. We offer merchant services and process $108 trillion in annual credit card sales. Business payroll services are available as well as year end assess reporting services. Wholesale Banking Wholesale banking is comprised of commercial banking, treasury management, receivables solutions, payments solutions, and technology solutions. Commercial banking offers solutions that are tailored to the middle mar ket businesses with annual revenues from $10-$750 million dollars. Government & institutional Banking This option provides solutions for government, education, health care, and nonprofit organizations. This can be split into education & nonprofit banking, government banking, health care financial services, public finance enthronisation banking, and sales, trading,